Alyssa Martella

Alyssa Martella serves as Manager of Business Support & Analytics for the New England Region, where she leads initiatives that drive operational efficiency and deliver actionable insights to support strategic decision-making. With a strong background in analytics and process improvement, Alyssa is passionate about leveraging data to create meaningful business outcomes.

Outside of her professional role, Alyssa is married with two children and enjoys skiing with them, embracing an active lifestyle that balances family and career. She is deeply committed to advancing diversity, equity, and inclusion within the industry and is honored to contribute her expertise as a board member for WICT, helping to empower and develop women in media, entertainment, and technology.