Millennials are the next wave of employees in the workforce and a group with massive buying power.
Learn how to connect with this group through social media. Understand how to sell and market to millennials through the power of social media. And finally let’s interpret the data to help build strategies around targeting
the millennial group.
Social Media Manager, ESPN
Amanda Anderson is a social media manager in ESPN’s digital department.
She oversees day-to-day production of ESPN’s Snapchat Discover edition, which assembles ESPN’s top sports content each day with a focus on curating and delivering content to a 13-24 demographic of fans. The Snapchat team collaborates with ESPN’s social media team and sports editorial groups to create multiplatform content that ends up not only on ESPN’s Snapchat, but also on ESPN.com as well as on its other social platforms like Facebook and Instagram.
She previously was an Associate Producer in television production on SportsCenter.
Social Media Manager, ESPN
Kaitee Daley joined ESPN in 2009 and has been at the forefront of the company’s growing social media footprint. Originally working as a talent ghost-writer and editor, she teamed up with SportsCenter to reboot and grow the show’s social accounts with a focus on fan engagement and show integration. To help solidify the connection between social and ESPN’s revenue, Daley joined the business development division working as a partner liaison for Twitter and Facebook. In the spring of 2015, Daley transitioned back to her digital roots to oversee a group focused on viral content creation and distribution. Today, she leads a team of talented ESPN social media editors who program ESPN’s Snapchat Discover channel, Twitter, Facebook, and Instagram.
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