The traditional model of television has served audiences and advertisers well for more than half a century. However, times are changing and the ability to combine advanced audience modeling with automation is the pathway to yielding better analytics, more targeted, relevant messaging, and scale. Spend an hour with us to understand the changing landscape of TV and digital media buying through the lenses of programmatic ad sales with two of its exerts, Alison Yobage from clypd and Bill Condon from ESPN.
Director of Business Development, CLYPD
Alison is Director of Business Development in clypd’s New York office, growing the business with the company’s media owner partners. Her passion for television and advertising dates back to the first time she realized she could stay up late if she expressed an interest in her Dad’s work. He wrote TV commercials and they aired in Primetime, well after the usual bedtime of a six-year-old. She was quickly hooked on TV and advertising, attending countless shoots with her father. The passion continues unabated as an adult, via her previous advertising sales roles from Intern to Account Executive at ESPN/ABC Sports in both New York and Chicago, to a global ad sales role at CNBC, and most recently at Discovery Communications. She is one of our leading TV bingers.
Senior Director of Ad Integration & Partnerships, ESPN
Bill Condon is the Senior Director of Ad Integration and Partnership at ESPN, where he oversees all strategic automation, ad product, and platform partnerships. He is also the sales lead for ESPN’s LIVEConnect data offering. Before joining ESPN, Condon was the director of Mobile and Connected devices at Tremor Video, and was responsible for all mobile and Over The Top, video sales and strategy. Condon’s experience includes serving as an Account Sales Director at Yahoo and AOL. Prior to that, Condon was the director of national sales for PointRoll, where he was responsible for implementing rich media partnership with key clients and agencies in the south east territory. In addition, Condon spent more than six years on the agency side working at i-traffic/Agency.com in New York and London as a media manager. Managing media budgets for clients such as British Airways, British Telecom, Bertlesmann, and 02 Wireless.
Comcast: Manchester, NH
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Comcast: Hudson, NH
55 Executive Drive | Hudson, NH 03051| Merrimack Room
Comcast: Chelmsford, MA
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Comcast: Berlin, CT
222 New Park Dr. | Berlin, CT 06037 | Charter Oak Room
Cox: Warwick, RI
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ESPN: Bristol, CT
Main Campus | Building 13 | 4th Floor, Room 1
North Campus | Room 219 Multimedia Room
NESN: Watertown, MA
480 Arsenal Street, Bld #1 | Watertown, MA 02472| Second Floor Conference Room
Charter/Legacy Time Warner Cable/NaviSite Inc: Andover, MA
200 Minuteman Rd. | Andover, MA 01810| 2nd Floor | Beacon Conference Room
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